Showing posts with label social media. Show all posts

Cheetos Lets You TP Any House For Halloween - Digitally.

A classic Halloween prank is to TP (toilet paper) the front yard of unsuspecting victims. But with today's on-edge society, you may get shot. That said, here's a safe and fun alternative for you, created by ad agency Goodby Silverstein & Partners. Cheetos' interactive "Chester's Project TP" uses Google street view to help you target your victims. Simply put in an address and watch the fun unfold.

Chester, the Cheetos Brand icon and spokeman (spokesanimal?), flies around in a helicopter spouting some funny-over-the top copy as Google maps locates the address you chose. Once you confirm the 'target' of your cyber-hijinx, bombs away... and the chosen location is digitally tee-peed. You can then share it via all the usual social media channels or as an email.

To show you how it works, I engaged with it and then took screen grabs of each step for you:

Fun branding idea to remind you that snack food out there amongst all the candy during this time of year. Now, it's your turn.

Cheetos Project TP

Three Nice New TV Ads - For Cuervo, Cars and Carbs - Worth Noting.

It's been refreshing to come across this slew of nice tv spots in the past week. Given that 95% of commercials on the air are easily dismissed as forgettable, I thought I'd share this trio of well-produced, entertaining and engaging commercials for such common product categories as liquor, cars and food.

Advertising largely parody products that lack a distinguishing characteristic - booze, pizza and the vague history of a car manufacturer - it's not easy to do memorable advertising, yet these three have succeeded. All have a social media component as well.

Jose Cuervo Tequila

Keifer Sutherland has never been sexier as he encourages us to have a Cuervo and a story, but no regrets (albeit I know a lot of tequila stories that include regrets), in this new 60 second spot for Jose Cuervo Tequila by McCann Erickson New York:

The campaign includes TV, online and print advertising, and a social media effort inviting consumers to share their stories at #cuervostory.

Honda Branding Spot

Honda creates a worthy successor to their famous Cog Spot with "Hands" by Wieden + Kennedy, London. The 60 spot celebrates the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years:

Discover the engineers notes, facts, insights and tales behind Honda's history in this embellished version shown here.

Dominos Pizza

And lastly Domino's newest spot and campaign by CP+B, Powered by Pizza, is a refreshing look at the common consumption of the convenient carb-laden pie by those burning the midnight-oil while celebrating innnovation:

Connecting with project and business owners who utilize Indiegogo, they will offer gift cards directly to individuals within the fundraising site who pledge support toward select projects reflecting great and innovative ideas.

In addition, the "Pizzavestors" program, where about 30 startup companies all throughout the U.S. were treated to a $500 Domino's Pizza gift card, will be an added part of the campaign – all in the spirit of fueling great ideas and encouraging organizations to keep up the good work. Share what you do when you're #poweredbypizza on Facebook, Twitter, and Instagram.

Now, back to your regularly scheduled mediocre advertising.

It's True. Grumpy Cat Branded Bottled Flavored Coffees, Grumppuccinos, Hit The Market.

Everyone's favorite foul-faced feline, Grumpy Cat, made famous via social media, is capitalizing on her popularity. Grumpy Cat Grumppuccino™, a premium coffee drink that combines quality, quirkiness, and humor, is coming to the Ready-To-Drink coffee market.

Made from premium Arabica coffee and milk, Grumpy Cat™ Grumppuccino™ is available in Mocha, Coffee, and Vanilla flavors. Tagged with "It's Awfully Good™", the flavored bottled coffees will be available August 7th.

The Official Website

Better Living Through Chemistry. Contemporary Capsule Sculptures by Edie Nadelhaft.

BLTC: Limited Edition Sculptures
Better Living Thru Chemistry is a limited edition sculpture series consisting of over-sized glass and mixed media capsule-shaped objects emblazoned with text messages, abbreviations, acronyms and slang. A snarky commentary on our over-medicated society, Edie was inspired in equal parts by the ubiquitous presence of social media in contemporary culture and the simultaneous rise of direct-to-consumer pharmaceutical marketing. This collection pokes fun at the alternately amusing and depressing correlations between the two phenomena as both are enlisted to over-simplify the human condition and expedite contentment.

With a nod to the 1960's Dow Chemical advertising campaign and titles like I <3 U and ((H)) the work calls attention to the absurdity and futility of expressing such things in 140 character messages composed in a format that does even not lend itself to the use of punctuation let alone heart-felt sentiment.

"Better Living Thru Chemistry", glass and mixed Media, 14" x 4" each, 2012

"Winking", glass and mixed Media, 14" x 4", 2012

"What The F*ck", glass and mixed Media, 14" x 4", 2012

"I Love You", glass and mixed Media, 14" x 4", 2012

"Talk To Ya Later", glass and mixed Media, 14" x 4", 2012

"Laughing My A** Off", glass and mixed Media, 14" x 4", 2012

"Kill Me Now", glass and mixed Media, 14" x 4", 2012

"In My Humble Opinion", glass and mixed Media, 14" x 4", 2012

"Big Hug", glass and mixed Media, 14" x 4", 2012

"Best Friends For Now", glass and mixed Media, 14" x 4", 2012

"Happy New Year", glass and mixed Media, 14" x 4", 2012

No longer available, but spotted on Mass Art Made, was this OMG pill by Nadelhaft:

And this one, made specifically for Mass Art Made, is a limited editions of 20. Approximately 8.5 inches long:

Price $350.00, buy it here.

The following three measure 42" x 16" and are made with steel and mixed media.

"Sweet!", steel and mixed media, 42" x 16", 2012

"Chill", steel and mixed media, 42" x 16", 2012

"Front Room Gallery Banner Project", steel and mixed media, in situ 42" x 16", 2012

all images and info courtesy of ©edie nadelhaft

A special collaboration between Edie Nadelhaft & Reed Seifer are these Optimism capsule sculptures:

above: Better Living Thru Chemistry: optimism, 2012-13
glass and mixed media, 14 x 4 inches, 36 x 10 centimeters.
A signed and numbered edition, includes hanging apparatus.
USD $1800 each, USD $3200 for the set.
For these Optimism pieces only, please contact Reed Seifer studio@reedseifer.com

For availability and pricing on BLTC, please contact the Jordan Faye Contemporary
Phone: 443-995-1547

The work is also available directly from the artist's NY Studio.
Look for her work at Hudson's at Mass MoCA and Seven Seas Gallery in Nantucket.

This is a small selection of the varied works of artist Edie Nadelhaft. Be sure to see more of her unusual work (specifically her Flesh and Bite realism paintings) here.