Cheetos Lets You TP Any House For Halloween - Digitally.

A classic Halloween prank is to TP  (toilet paper) the front yard of unsuspecting victims. But with today's on-edge society, you may get shot. That said, here's a safe and fun alternative for you, created by ad agency Goodby Silverstein & Partners. Cheetos' interactive "Chester's Project TP" uses Google street view to help you target your victims. Simply put in an address and watch the fun unfold.

Chester, the Cheetos Brand icon and spokeman (spokesanimal?), flies around in a helicopter spouting some funny-over-the top copy as Google maps locates the address you chose. Once you confirm the 'target' of your cyber-hijinx, bombs away...  and the chosen location is digitally tee-peed. You can then share it via all the usual social media channels or as an email.

To show you how it works, I engaged with it and then took screen grabs of each step for you:










Fun branding idea to remind you that snack food out there amongst all the candy during this time of year. Now, it's your turn.

Cheetos Project TP

Prepare To Be Amazed. And Hungry. Over 50 Sushi Rolls Too Cool To Eat.

Here are over 50 incredibly impressive pieces of sushi. Rolled with dyed rice and vegetables and wrapped in seaweed, they are then sliced to reveal images ranging from fine art reproductions such as Boticelli's Birth of Venus to anime characters to piles of corn-speckled feces complete with flies. The sushi art rolls are both created and taught in classes by Tokyo artist Tama-chan.



On her website 'Sushi smile of Tama-chan', the artist describes her mission to 'encourage food education and enjoyment and get people to communicate' through her fun food. 'When you see that roll of rice, the thrill and excitement of not knowing what that picture will look like until you cut it is unbearable!' she promises.


above: students learning to make artful sushi in Tama-chan's Tokyo class.

Tama-chan has set up workshops offering Tokyo residents the chance to watch her make her sushi artworks and have a go under her tutelage. The images shown in this post are creations from both from teacher and students.
















































The sushi designer also offers courses in English to give foreigners the chance to prove their credentials as the next rice Rembrandt.

sources: Daily Mail, and the artist