A Promotion For The Upcoming Release of "Carrie" Scares The Pants Off Of West Village Coffee Shop Patrons.

To promote the new adaptation of Carrie, an impressive stunt was pulled off in 'sNice Cafe, an unsuspecting West Village coffee shop. A young woman, feigning a fit over coffee spilled on her keyboard, uses telekentic powers to express her anger, freaking out the folks inside. A fake wall rigged to move a man, spring loaded books and pictures and moving tables seamlessly reacted to the young ladies' outburst, eliciting fabulously fearful reactions. See for yourself:



The video was the creation of Thinkmodo, the New York-based viral video marketing company and stars actress Andrea Morales. Thinkmodo co-founder Michael Krivicka told Yahoo Movies via email that it took an entire day to prepare for the stunt at the 'sNice Cafe in the West Village. Krivicka said, "The stunt team had to build a fake wall and rehearse the wall stunt. A separate crew was installing the hidden cameras and setting up a control room downstairs. A third crew was in charge of the props: spring loaded books, motorized tables & chairs, and spring-loaded picture frames. People screamed, they ran, and some were simply stunned and frozen - trying to process what they just saw," Krivicka said. "In other words, we basically scared the living hell out of people." Thinkmodo then compiled the best reactions into their viral video montage.



The new adaptation of Brian de Palma's classic horror film stars Chloe Maretz and Julianne Moore and is directed by Kimberly Peirce. Carrie is based on Stephen King's 1974 novel and hits theaters October 18.

The official movie trailer:


You can also create your own Carrie prom scene with the official free Carrie Buckets of Blood app, now available in the iTunes App Store! http://bit.ly/CarrieBucketsOfBlood



About Carrie:
A reimagining of the classic horror tale about Carrie White (Chloë Grace Moretz), a shy girl outcast by her peers and sheltered by her deeply religious mother (Julianne Moore), who unleashes telekinetic terror on her small town after being pushed too far at her senior prom. Based on the best-selling novel by Stephen King, Carrie is directed by Kimberly Peirce with a screenplay by Lawrence D. Cohen and Roberto Aguirre-Sacasa. Produced by Kevin Misher, it stars Chloë Grace Moretz, Judy Greer, Portia Doubleday, Alex Russell, Gabriella Wilde, Ansel Elgort and Julianne Moore


above: Sissy Spacek as Carrie in 1976

May I also recommend the first movie adaptation of the book? Directed by Brian de Palma in 1976 and starring Sissy Spacek, Piper Laurie, Amy Irving and John Travolta, it's definitely worth a look.

Brain de Palma's Carrie

30 New York Statues Sport Cloaks To Promote NBC's The Cape (GALLERY)

above: The James Stranahan statue donning NBC's promotional "cape"


As part of a marketing push for the new NBC series "The Cape" (two-hour premiere tonight, Sunday, January 9, 9-11p.m. ET), 30 New York public statues and monuments have been cloaked in black fabric capes accompanied by a temporary kiosk or plaque that gives a brief mention of the figure's history along with the story of The Cape (Vince Faraday, a valiant cop framed for murder played by David Lyons) - linking the two "heroes".



The blue-black capes began appearing on statues all over the city on Januaray 5th. City Parks Department officials allowed NBC executives to create hype for "The Cape" by draping the frocks on sculptures of historic figures until Sunday in exchange for a $120,000 donation to maintain public art.

The locations:

NBC's interactive map tells you which statues have been cloaked.

Vickie Karp, Director of Public Information for New York City Parks & Recreation, says "The new NBC series is a novel way to remind even the most jaded New Yorker that heroes are all around us."

For those of you who don't live in New York, here's a look at some of the various "caped" statues:

President Lincoln:


Admiral David Farragut:

Frederick Douglass:

Christopher Colombus:


Harriet Tubman:

Jose Bonifacio de Andrada e Silva:

Eleanor Roosevelt:

George M Cohan:

Horace Greeley:

General Fowler:

Fiorello LaGuardia:

James Stranahan:


William Henry Seward:


Statue visitors will also be able to enter the “Hero Behind the Cape” giveaway contest using FourSquare and Twitter. Participants can enter the sweepstakes by visiting any one of the 30 caped statues all over New York City and checking in via their FourSquare account. Also, visitors can enter by taking a photo of themselves at any of the statue locations and posting their photo to Twitter. Users will simply need to direct message the official Twitter handle (www.twitter.com/NBCTheCape) or use the hashtag #herobehindthecape when they post their picture. You'll have a tough time beating Pete Labrozzi, though.


above: Pete Labrozzi has been diligently posting images of himself in front of the statues for the past few days.

You can get directions to all the cloaked statue locations here

Of course, had they cloaked Lady Liberty, I'd reeeeally be impressed.

above: digital art by laura sweet

Special thanks to the following sites and blogs for the images:
http://www.dnainfo.com/
http://online.wsj.com
http://www.nydailynews.com
http://www.brooklynpaper.com
http://www.wnyc.org
http://gothamist.com/2011/01/05/citys_statues_get_caped.php
http://emanatepr.com
http://prospectheights.patch.com/