WTF? A Blackberry Flavored Energy Drink With Gold Flakes In Lieu of Sugar.

Launched early in 2013, WTF? is an original flavored water-based energy drink made with gold flakes instead of sugar. Manufactured in Germany, the Blackberry flavored water comes from Germany's Rhön nature park.



The name is a giggle and the packaging is gorgeous, from the bottle and hang tag to the case. They have even garnered an award for their website design.




The sugar free drink contains carbonated water, Blackberry extract, Ginseng, Vitamin C, Niacin, Vitamin B6, Vitamin B12, Gold Flakes, 0.4% Taurin and 0.03% Caffeine







You can purchase individual bottles, a case of nine bottles or 9 cases (a pallet) here at their online store.

Ricola's "Unwrap Your Voice" Packaging, Ad Campaign and Full Credits

Unless you read the trade pubs or follow packaging blogs or Pinterest boards, you may not have seen this clever work to advertise/promote Ricola's herbal cough drops.


above: Ricola's Herbal Cough Drops are made with 13 herbs cultivated in Switzerland.

Now, advertising has changed much since I started working in the business. As companies, campaigns and communications grew more international beginning in the early 90s, they also grew more visual - a result of translation difficulties and the universal understanding of imagery. Once upon a time, a print ad campaign that used the same line on each ad would be scolded for lack of creativity here in the US. But, like I said, things have changed and this promotional idea and campaign for Ricola Herbal Cough Drops, "Unwrap Your Voice," is a perfect example of a visual internationally understood idea.

The concept for the Ricola campaign "Unwrap Your Voice" came from German agency Jung Von Matt (Not JVM Studio - or Jeroen van Mechelen - as The Dieline incorrectly reports) and it was executed as a collaborative effort between Jung Von Matt, the Scope Digital Studio and illustrator Julien Canavezes. The whimsical illustrations by Julien Canavezes serve as both the actual cough drop packaging and the whole gist of the communications effort. The candies were distributed free at concerts and apparently the print ads ran in Germany (in what publications, I do not know).

Here are the single page and spread ads that were submitted to the award shows.







And the lesser seen ads:



The work has been much lauded including receiving the One Show's Silver Pencil for Package Design in 2012, A One Show Merit for Magazine Campaign Full Page/Spread, an LIA Gold Winner 2012 and a New York Festivals Finalist and Merit 2012.

The famous music icons whose faces wrap around the drops, were illustrated in Julien Canavezes' inimitable style and although the only immediately recognizable visage is that of Elvis Presley, I assume the others represent famous singers as well (Luciano Pavrotti? Madonna? I'm not sure).

Full Credits:
Category: Package Design / Package Design - Campaign
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG
Title: Unwrap
Art Director: Johannes Riffelmacher
Creative Director: Fabian Frese, Goetz Ulmer, Thimoteus Wagner, Martin Strutz
Designer: Lars Jakschik, Karina Riehle
Illustrator: Julien Canavezes
CG Artists / Photography: Matthias Christen of The Scope Digital Studio
Writer: Hannah Haeffner

The Illustrator
Illustrator Julien Canavezes' work is charming and has been used for several high-profile clients including Nike, Coca-Cola and Xbox. Be sure to check out his portfolio on Behance and his own website, Toyzmachin.

Introducing Jaw Drop Coolers. Fun Flavored Alcoholic Beverages In Fabulously Designed Cans.

Located in Vancouver, British Columbia, The Jaw Drop Cooler Co. was launched in Spring of 2012 by Aquilini Brands - best known for their real estate holdings but who also launched the 2011 Bassano Hard Soda, which seems to have been replaced by this new collection of flavored vodka and malt beverage coolers.




The line began with two flavors, in eye-catching can designs: Sucking Lemons and Puckering Punch. Squeezing Melons and Licking Limes are the two latest flavors to join the line. At one point, Biting Oranges and Blowing Rasberries seemed to be amongst the flavors, but I believe those flavors have been retired.

SUCKING LEMONS 
The original Jaw Drop Cooler. Sucking Lemon's blend of bubbly citrus has been turning company picnics into raves since 2012. Take a big gulp of life and try this tasty beverage.


PUCKERING PUNCH
The nostalgia of punch fused with grown-up vodka refreshment = ultimate cooler bliss. If you’re down for a mouth-watering combination of cherries and Tropical flavours, then Puckering Punch is the drink for you.


**NEW** LICKING LIMES 
Fresh! Tangy! Yes! Licking Limes is succulent yet not-too-sweet, with the universally satisfying taste of limes.


**NEW** SQUEEZING MELONS 
Spilling over with voluptuous watermelon flavour! This fun, crimson slush bounces right up in your face and delights the senses.


Note: The Canadian beverages contain 7% alcohol while the US beverages contain 12%.

Package Design
Brand Ever was responsible for the terrific brand identity including the naming, fabulous packaging, and collateral designed for the products.







Available in Canada:
•SUCKING LEMONS - 7% Vodka Cooler
•PUCKERING PUNCH - 7% Vodka Cooler
•**NEW** SQUEEZING MELONS - 7% Vodka Cooler
•**NEW** LICKING LIMES - 7% Vodka Cooler

Available in USA:
•SUCKING LEMONS - 12% Flavored Malt Beverage
•PUCKERING PUNCH - 12% Flavored Malt Beverage
•BITING ORANGES - 12% Flavored Malt Beverage

Jaw Drop Coolers Co.

Wine In A Handbag. French Wines In Chic Packaging. What A Great Idea.

Wine in a box is so tacky, despite the improvement in many of the designs. A fresh way to serve up wine in a box are these smart "Bag-In-A-Bag" white, red and rosé wines from Vernissage of Sweden. French wines packaged in stylish looking handbags - a fabulous idea for birthday parties, Bridal Showers, Fashion Shows, concerts, picnics, conferences and more.



Packaging French wines into a case that looks like a chic handbag, complete with tap or spout was such a clever design, it won the 2010 "Most Innovative" in the Carton Awards 2010 and a prestigious gold award in the Pentawards, the world´s largest packaging design competition.


The White: 2011 Chardonnay Viogner from France
Vernissage has a young, fresh and aromatic bouquet with hints of fruits such as apple, citrus, pineapple and vanilla. The flavour is dry, flowery and very fruity with the essence of pear, citrus, tropical fruits and vanilla.

Vernissage makes an excellent aperitif, but goes well with flavourful fish and shellfish dishes, especially with Asian influences of lime and ginger.


The Red: 2010 Syrah Cabernet Sauvigon from France
Vernissage Syrah, Cabernet Sauvignon is a dark red wine. Inviting fruity scent with notes of spices, tones of ripe berries, black current, blackberries and herbs as well as chocolate and barrels. Goes well with red and white meat, pasta, poultry and aged cheese.


The Rosé: 2011 Syrah Rosé from France
The French Vernissage Syrah Rosé is a lively and fresh rosé wine from the region Pays d'Oc in southern France. With a hint of raspberries and blackberries in the flavor, it has a herblike finish. The generously fruity aroma has notes of wild red berries. Vernissage Syrah Rosé is perfect as an aperitif, but is also suitable for fish, seafood or light chicken salad.

The Bag-in-Bag wine Vernissage has taken both wine-lovers and the press by storm, in Sweden as well as internationally. The successful project was created by Takis Soldatos, Oenoforos, in cooperation with Sofia Blomberg Art Direction & Design. The result is elegant design combined with high quality wines from the French wine region Pays d'Oc.



The thought behind Vernissage is a playful approach to the curious and modern wine consumer. At the same time, a woman´s touch has propelled the Bag-in-Bag wine from the practical to the elegant.

Vernissage Wines

CP+B Dresses Up Domino's Handmade Pan Pizza In A New Box.

The package design blog, Lovely Package, has just reported that CP+B has created these new pizza boxes for Domino’s new Handmade Pan Pizza.




The black and silver box has a vintage look and is filled with ornate typography touting the handmade aspect and fresh dough as well as some fun facts.




Inarguably, it's a beautiful pizza box, but some may agree with commenter John Scmidt who claims "I still won’t eat Domino’s pizza. You can polish a turd but it’s still a turd."

cpbgroup

Design Credits:
Scott Pridgen, designer; Sean Smith, writer; Mike Danko, associate creative director; Dave Steinke/Tom Miller, creative directors; Tony Calcao/Adam Chasnow, executive creative directors; Rob Reilly, chief creative officer; Jessyel Ty Gonzalez, photographer; Roger Xavier, illustrator; Amy Foster, art producer; Duane Burgess, print producer. 

Spring Cleaning! New Orla Kiely Designs For Method.

above image composited by if it's hip, it's here

This Spring, method, the hip San Francisco company that makes cleaning products for the home and personal care is once again collaborating with Irish textile and fashion designer Orla Kiely. Having previously produced limited edition products with the designer, the new spring line features four new graphic patterns from Orla combined with method's iconic bottle designs.





The limited edition collection shown above, said to hit stores next month, includes handwash, dish soap + all - purpose cleaner in a range of delightfully fresh scents.



Orla's previous limited editions for method include the Primrose and Vanilla Chai handwashes which are still available for purchase




Here's a little interview method conducted with Orla regarding this new line:

method: this collection features four new fragrances: tomato vine, white nectarine, honeysuckle and cloudburst. is there one in particular that puts an extra spring in your step?
Orla: I love the idea of tomato vine! it’s that fresh earthy smell you get when you walk into a greenhouse full of tomato plants. so, for me, to re-create this smell for everyday use in my home is just divine!

method: can you share the inspiration behind the patterns you chose for these bottles?
Orla: it’s always fun choosing prints that work with the fragrances. sometimes some of the prints are a more literal match, like our “oval spot” print that is used for tomato vine, whereas cloudburst was more about the color scheme, using sky blue with pops of color. our “multi flower spot” print lent itself perfectly to the honeysuckle fragrance, reminding us of those beautiful summer bunches of honeysuckle blossom. and white nectarine teamed up brilliantly with one of our newer prints called “wallflower spot,” which to us looks like nectarines growing on a tree.

method: what’s your favorite part of the design process?
Orla: it’s always very exciting when a print finally comes to life. after hours of tweaking the color and playing with the scale, it’s wonderful to see the end design really pop.

method: what do you enjoy most about collaborating with other brands?
Orla: we are very picky with who we collaborate with. it is important to me that both brands share a similar sense of fun, quality and integrity, and each share a mutual respect for what the other does. I think only then can it be truly exciting and creative process with an outcome we can all enjoy.

method: both of our brands are over a decade old. how do you keep things fresh year after year?
Orla: it’s so important to mix things up. I like to see new exhibitions and watch classic old films. I love books, both new and old, and have a growing library of fashion, art, architecture and everything in between. I always love to find new references and inspiration each season, and when mixed with what I love it’s always an exciting journey to see what is created.’

images courtesy of method and the dieline.



method
orla kiely