Bueller, Bulldogs & Beckham. A Look At 15 Of The Most Anticipated Super Bowl XLVI Commercials.

The practice of leaking Super Bowl spots before the actual Game Day is growing. And at about $3.5 million dollars a spot, it's no wonder big name brands are trying to get as much bang for their buck as possible.

Automotive companies in particular are sharing their spots on YouTube, Facebook and with bloggers and PR companies. Some with extended versions, others with a teaser.

For those who watch the Super Bowl more for the commercials than the actual sport, this may alleviate the need to tune into the game all together, a bad thing for network tv. For those who like to watch the spots multiple times, it's good for the companies.

Either way, here's a bunch of tv spots (and a few teasers) that will be airing on February 5th's 46th Super Bowl. References to 20+ year old movies and tv shows like Star Wars, Ferris Bueller's Day Off and Seinfeld seem to hint at the age of the creatives behind the ads.

Acura NSX "Transactions" with Jerry Seinfeld
Jerry Seinfeld is so excited about the new Acura NSX that he will stop at nothing to acquire the very first one. Check out the extended version of Acura's big game commercial:



Honda "Matthew's Day Off" extended version
Honda’s ad already sparked mass conversation thanks to last Thursday’s teaser. The commercial, directed by Todd Phillips (Old School, The Hangover, Due Date, etc.), features Matthew Broderick playing himself in a grown-up version of his celebrated role as Ferris Bueller alongside the all-new 2012 CR-V. Using themes from the original film to bring Honda’s “Leap List” campaign to life, the spot is meant to reinforce how the CR-V helps consumers conquer their aspirations before life’s next big phase.

True fans may also spot dozens of “Easter Eggs” hidden in the commercial that pay homage to the original film; fans are encouraged to join the conversation at Facebook.com/HondaCRV.



Volkswagon "The Bark Side"
A canine chorus barks a familiar tune. Keep an eye out for our 2012 Game Day commercial—it will all make sense. Love Star Wars and Volkswagen? You'll love this.



Chevy Sonic "Stunt Anthem"
The all-new Chevy Sonic is up for adventure. Watch Sonic's first time skydiving, bungee jumping, kick flipping, and performing with OK GO. 100% real stunts. For behind-the-scenes content, check out http://letsdothis.com/stunts



Chevy "OK Go -- White Knuckles" Talented Dogs


Chevy "Happy Grad"
Watch Zack Borst's winning entry to Chevrolet's Route66 competition. This Chevy ad will appear during Super Bowl XLVI. Filmed by Borst and company in four hours "Happy Grad" beat out 198 other video submissions and 400 scripts in the contest. Check out more about Chevy and Super Bowl XLVI at http://www.chevrolet.com/culture.



Audi "Vampire Party"
See the new Audi commercial and find out what happens when an Audi S7 shows up at a party full of vampires.



Toyota "Reinvented"
The brand's 60-second long spot is called “Reinvented” and continues the same theme as the first ads of the 2012 Camry last year, albeit with a more cheeky and humorous tone.
“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota USA.

“The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public," he added.
The “Reinvented” spot will be one of two 30-second commercials Toyota will be airing during the game on February 5.



Suzuki "Sled"
American Suzuki Motor Corporation will once again advertise during the Super Bowl with an all-new television commercial called "Sled", which highlights the automaker's all-wheel-drive 2012 Suzuki Kizashi sport sedan, which also starred in the company's first-ever Super Bowl ad -- entitled "Wicked Weather" -- during last year's big game.



KIA "Drive The Dream" Teaser
At last year's game, Kia took on the time traveling theme to show off its new Optima sedan. For this year's commercial, the South Korean automaker has chosen the topic of dreams to introduce the new 2012 Optima Limited edition.

Titled "Drive the Dream" and directed once again by Noam Murro who is helming the upcoming 300 spin-off, "300: Battle of Artemisia", the new 60-second commercial is set to air during the fourth quarter of Super Bowl XLVI.

“After working with Kia for the Super Bowl last year I was drawn to work with the fast-growing brand again by the idea of exploring people’s ultimate fantasies in a fun and lighthearted way, and I am certain we have created a spot people will be talking about after the game,” said Murro.

The new ad brings together several stars including Victoria’s Secret model Angel Adriana Lima, the Mötley Crüe, mixed martial arts champion Chuck Liddell and champion bull rider Judd Leffer.

“Mötley Crüe had a blast doing the Kia commercial,” said the group's bassist Nikki Sixx. “A hot model, a fast car, a pro fighter, pyrotechnics and rock n' roll...What's not to love?”

Kia said that the the complete “Drive the Dream” ad will make its premiere on February 2 on more than 18,000 movie screens across the country. The company also released a teaser of the ad, which you can watch below.



Lexus Teaser
The Lexus Super Bowl 2012 Ad will promote the new 2013 Lexus GS 350. It is the first ever Super Bowl Ad for Lexus.



Bridgestone "Time to Perform" Teaser
"Bridgestone Americas was one of the first companies to begin offering highly produced and entertaining teasers ahead of our Super Bowl commercials when we began doing so four years ago," said Philip Dobbs, Chief Marketing Officer, Bridgestone Americas Tire Operations. "Now it has become standard practice for Super Bowl advertisers to produce really creative and suspenseful teasers. This year's sneak peak reveals how the Bridgestone brand plans to change the world of sports with its new line of tire technology-infused performance balls (and puck) that were introduced in the first "Press Conference‟ TV spot of the campaign.

Bridgestone "Time To Perform"


Bridgestone "Press Conference"


Skechers "Mr. Quiggly" Teaser
Kim Kardashian is replaced by a french bulldog named Mr. Quiggly in Skechers GOrun 2012 Big Game Commercial.



H&M David Beckham Bodywear Collection Teaser:
H&M teases their new commercial for David Beckham Bodywear in Super Bowl XLVI. In the spot he is sporting various pieces from the new collection including the briefs (USD 12.95) and trunks (USD 14.95). The ad will air during the 2nd quarter of the Super Bowl.



Special thanks to SupercarHall for some of the additional info

2011's Hottest Pitchman? Marshall Mathers aka Slim Shady aka Eminem In 3 New Ads.

above image courtesy of the UK Guardian

Christina Aguilera botched the National Anthem at Super Bowl, the Black Eyed Peas halftime show was a disappointment and the match-up between the Pittsburgh Steelers and Green Bay packers proved to be an exciting one.


above: a still from the Superbowl's Chrysler 200 ad featuring Eminem

But two of yesterday's most talked about commercials that aired during the Championship Game both featured someone who'd been laying low in terms of screen time for the past few years, Marshall Bruce Mathers III, aka Slim Shady, aka Eminem. And that's not all. In addition to these commercials featuring the rapper, the 53rd Grammy Awards - in which Eminem has earned 10 nominations - is being promoted with a visual and aural 'life story' of the Midwest celebrity.


above: The 53rd Grammy Awards features the rapper's career in their latest campaign

As a Claymation pitchman in the Lipton Brisk ad, he effectively pokes fun at himself. As a Die-hard Detroiter, he adds an edge to the Chrysler 200 launch ad, which has proven to be a sentimental favorite. In the Grammy promo, his career is chronicled as part of the Recording Academy's 'Music Is Life Is Music' campaign.


above: Eminem is a claymation character in Lipton's latest Brisk ad

In case you missed them, here are the three tv commercials presently on the air, featuring Eminem.

Eminem in the Chrysler 200 ad:


Eminem in the Lipton Brisk ad:


Eminem promotes the 53rd Grammy Awards:


Talk about a comeback.

Go Granny. Cloris Leachman Takes On The Go Daddy Girls For Network Solutions.

This Super Bowl season, Network Solutions has created a purely social media campaign to go up against the big guns [e.g. Go Daddy]. They've just released a new mockumentary internet video campaign starring their very own Go Granny, played by Academy Award winner, Cloris Leachman.



Go Granny looks back on her wild past as the original “Domain Name Girl.” With the message— get serious about your small business, she's joined by the NetSol woman, BlogHer's Lisa Stone, female entrepreneur and internet superstar.



You can also check out @Go_Granny’s wild escapades on Twitter.

To join the Twitter Takeover, follow the hashtag #gogranny on:
Friday, Feb. 4 at 6 pm
Saturday, Feb. 5 at 3 pm
Sunday, Feb.6 at 3 pm

Network Solutions

2011 Super Bowl XLV TV Spots: What To Expect [UPDATED]

As we get closer to the XLV Super Bowl, commercials that will air on the championship game are starting to leak onto the internet. Most of those advertising on the year's most expensive media buy [$3 million for a 30 second spot] are no surprise, given they are the same brands that have been dominating the air time between the game for the past few years. But there are a few companies advertising on the game for the first time ever and some new faces shilling for old brands.

This new ad, airing during the game, for the 2012 Volkswagon Passat features two things that are hard to ignore; children and The Force:


Volkswagon will also attempt to bring back the allure of the beetle by teasing you with this agile CGI generated bug:


Coca Cola introduces an ogre in one of their two spots that will air during the game:


Kia Optima is presently running this teaser to get you to tune in to their spot:

The still below gives you an idea of what's to come from Kia:


As always, there will be lots of automobile ads and the expected beverage ads; Coke, Pepsi, Pepsi Max and Budwiser to name a few. Doritos will continue with their user-generated spots [you can vote for your favorite at www.crashthesuperbowl.com].

This Chevy ad that will air starts as a simulation of a cheesy dealership spot and segues into a promo for the next in the Tranformer's movie franchise:


Audi uses the children's book Goodnight Moon as inspiration for this spot which spends almost 60 seconds telling you they are not Mercedes:

Audi will be featuring other spots on the game that take a swipe at "old school luxury." The still below is from their :60 second spot "Release The Hounds" in which 2 stuffy wealthy fogies attempt to break out of a luxury prison:


This Honda CR-V ad, "Forecast" will break on the Superbowl as well:


If It Ain't Broke, Don't Fix it

The talking babies for ETrade are back for the fourth year in a row with 2 new spots:


Careerbuilder brings back the chimps:


Danica Patrick appears again [this time with Biggest Loser's Jillian Michaels] for Go Daddy and once again attempts to drive you to their site with a promise of a titillating 'web only' ad:


And Budwiser's classic Clydesdales are back as one of Bud's five spots to air, this time in a Western Themed spot:


The New
Some of the newer companies [ and concepts] that will air include the following.

Mercedes Benz USA is advertising in the Super Bowl for the first time this year, to celebrate the 125th anniversary of Karl Benz's patent. Two of their five new models will be revealed in the :60 second spot:


Another car company to advertise in the big game for the first time is Suzuki. They will be taking on snowmen, in a spot called "Wicked Weather.":


Kim Kardashian will be shilling for Sketcher's Shape-Ups:


The new edition of the highly addictive game Angry Birds, Rio, will reveal a level code in their spot:


Stella Artois will feature a serenading Adrien Brody:


And Justin Beiber teams up with Ozzy Osbourne for Best Buy:


Bridgestone tires will appeal to your love of woodland creatures with their beaver spot:


And Faith Hill will appear in a spot for Teleflora:

images and info courtesy of CNN and individual brands

No need to DVR or Tivo the game for the commercials anymore since so many sites dedicate themselves to posting and sharing the commercials.

The Superbowl's Best Spot. No Actors, No Locations, Only Brilliance.

Yesterday's Superbowl was disappointing when it came to memorable commercials. There were certainly not many worth noting, with this one exception.

Google's Parisian Love 60 second spot was not only unique, breakthrough, but... bonus! ..inexpensive to produce. No sets, no casting and yet the spot was incredibly memorable.

It tells the story of a couple meeting, falling in love, getting married and eventually having a child.... all through using Google.



It wasn't reaching for the stars. No celebs, no expensive hit songs, just an actual product demonstration. But what a product demonstration. By structuring the demo to tell a linear narrative in shorthand, with the help of a few sound effects, they captured the brand as well as the hearts of most viewers.

Ask yourself this, when was the last time watching sixty seconds of someone surf the net gave you chills?



Google, based in Mountain View, California, rarely uses television to advertise. As the most-watched U.S. TV event, the Super Bowl is a magnet for both traditional sports advertisers such as Anheuser-Busch InBev NV, the biggest marketer, and lesser-known companies looking to increase awareness.

Also worth noting, the best use of a power slide (you gear heads know what I mean): The Bridgestone Killer Whale spot. See it here.