Fashion Show Fairytale Light Projection. Franck Sorbier Haute Couture AW 2012.

Fashion designer Franck Sorbier put on more than a fashion show at Paris Fashion Week, he put on a narrative light show.

The French designer used light projection on the backdrops and upon a single white gowns to recount a French fairytale written in 1695 by Charles Perrault with his newest Autumn/Winter Haute Couture collection.



Donkey Skin (Peau d'Ane)is the story of a widowed king set on marrying his own daughter, who escapes his clutches by demanding a series of impossible gowns; the color of the sky, moon or sun.



Two dresses represented canvases for the high-tech presentation. An off the shoulder white ball gown and a sculptural black dress with the pointed headdress of the sorceress:



As the model clad in the white gown represented the Princess, images flashed on both the backdrop and the gown itself to tell the narrative of her desire to flee.



There's a happy ending, though. As she falls in love with a prince, a beating heart appears on a blood red gown:


..transforming into a white dress with butterflies fluttering up and away, into the blue skies and beyond:



“The collection is a bridge between the past, the present and what the future could be,” explained Franck, who had teamed up with the software giant Intel for the high-tech side of the project.

“It’s about how with a little imagination you can bring together two worlds that are diametrically opposed,” he said.

“And it is about how we can take haute couture into the future to ensure it survives.”



















The finale featured pieces from Franck Sorbier's past collections to serve as reminders that The nature of couture is timeless:








Thanks to hello magazine, reuters and the associated press for images and information

The Complete Fairy Tales of Charles Perrault

Franck Sorbier

Glowing Snowboarder Lights Up The Alps.

A Night-time Snowboarding Short Lights Up the Last of the Winter Snow

Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes.



The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. "I was really drawn to the idea of a lone character made of light surfing through darkness," says Sutton of his costume choice. "I've always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source."

Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. "Filming in the suit was the most surreal thing I've done in 20 years of snowboarding," says Hughes of the charged salopettes. "Luckily there was plenty of vin rouge to keep me warm, and Jacob's enthusiasm kept everyone going through the cold nights."

Jacob Sutton

Saks Fifth Avenue 2011 Holiday 3D Projection Mapping - Snowflake and Bubble

The Saks Fifth Avenue Snowflake & the Bubble 2011 light projection show (above) on their flagship store in New York is bigger and even more spectacular than last year's.



The 3D Projection mapping show, created by iris, runs every night for 5 hours, from Nov 21st through Jan 6th, making it the longest outdoor video mapping experience in the world.

And in case you never saw last year's SFA light projection, Carol of The Bells, which some people prefer:


SFA partnered with projection mapping specialists SP-Projects on the technical mapping and animation. They also worked with Creative Technology to create a customized structure and control system to be able to handle such an ambitious project.

Saks Fifth Avenue

Bombay Sapphire's New Ad Campaign is Projected & Infused with Imagination.

A new tv commercial and an augmented reality projection for Bombay Sapphire gin have launched as part of their Infuse Your Imagination campaign. The campaign is born out of the rich heritage and story of the product itself; infusion is linked to the innovative production process of Vapour Infusion used in the making of the gin and imagination relates to the brand's story, from the launch of the pioneering blue bottle to the botanicals that give Bombay Sapphire its unique, balanced and uplifting taste.

The "Project Your Imagination" on London's Battersea Power Station:



The London Landmark Battersea Power Station was illuminated Wednesday night in a rainbow of changing colors as part of an ambitious £100,000 3D projection coinciding with a new ad campaign, 'Infused with Imagination,' from Bombay Sapphire.



The imaginative design was created by Erjola Veliaj from Albania following a global competition by Bombay Sapphire and an image of the winner herself was projected onto the building in honor of her contribution. The first chapter in a new global campaign from Bombay Sapphire, 'Infused with Imagination,' the imagination installation is a specifically commissioned three-dimensional visual artwork representing the essence and character of Bombay Sapphire.

Working with some of the world’s best creatives to make the 3D spectacular projection come alive, Erjola saw her imagination become a reality at Battersea Power Station, the first of a series of 3D installations to be projected on iconic buildings in various cities around the world. The technique involved in the projection, being coined ‘4D’ by its producers, was unique to most as rather than being stereoscopic, it employed 3D lighting, CGI technology and the architecture of the building itself to produce a stunning depth.

If you never saw first their wonderful augmented reality projection, from 2010, "Project Your Imagination", take a look at this:


The "Infuse Your Imagination" television commercial:
 



Inspired by the word 'Infused' and constructed using the unique imagination of a design team including up-and-coming illustrator Yehrin Tong and renowned photographer, Richard Foster, the Imagination Installation is a dramatic but elegant testimonial to the brand in Tong's distinctive illustrative style.



Incorporating elements that represent the product, the 3D piece has been intricately created with over 75,000 sparkling crystals, all meticulously applied by hand and taking over 2,500 hours to fashion. The installation embodies the timeless elegance, luxury and craftsmanship of Bombay Sapphire.

Details:




Bombay Sapphire