Showing posts with label consumer behavoir. Show all posts
Showing posts with label consumer behavoir. Show all posts

Corporate States of America by Steve Lovelace




After writing an article about corporate feudalism, writer, artist and photographer Steve Lovelace took it upon himself to map out, subjectively, each state within the US and the corresponding corporations he felt best represented that state and the inhabitants within.



The visuals above illustrate his hypothesis that "that, as corporations become the dominant organizations on Earth, people will start thinking of themselves as citizens of Apple or partisans of Starbucks."

Steve describes the project as follows:
"This is a map of “The Corporate States of America”. For each of the fifty states (and the District of Columbia), I selected a corporation or brand that best represented the states.

My criteria are subjective, but in each case, I tried to use a brand that a) is based in that state and b) is still in business (as of 2012). I created this map after writing an article about corporate feudalism. My hypothesis is that, as corporations and non-governmental organizations grow in power, the power of nation states will become increasingly irrelevant. We’re already seeing this on a small scale, as people turn to the Internet to make friends, instead of befriending their neighbors. I think that, as corporations become the dominant organizations on Earth, people will start thinking of themselves as citizens of Apple or partisans of Starbucks.

One thing I discovered while writing this article is that corporations are not evenly distributed across the country. Some states, such New Mexico, Alaska, Montana and West Virginia, simply do not host many big corporations. Others host so many that choosing one was difficult. In these cases, I went with the company that I though best represented the state, rather than the biggest or most notorious. Hence, I used Dr Pepper for Texas instead of ExxonMobil."

Steve Lovelace

FLOWmarket, Next Generation Luxury In A Can.





Just prior to their product launch, I wrote a large post on the selling of consumer awareness via an unusual retail store concept called the FLOWmarket.


above: God in a can? And for only $19.97? That's a deal.

Here we are, over 2 years later and it's time for an update. FLOWmarket is a temporary or pop-up store that travels around the world, selling what they term" new generation luxury".

Previous stores:
Zurich, may 2005
New York, june 2006
Taipei, jan-march 2007
Shanghai, july-sep 2007
Singapore, jan 2008
Seoul, may 2008
Copenhagen, 2005 - 2009

At current there are no brick and mortar stores, but their collection of products can be purchased online. However, the items available are different than when I first wrote about them.




Whereas the items in their pop-up stores are in diverse packaging, like those shown above, they now sell 73 different items online, but each is a single small can costing $19.97 USD.




Here are a few examples:






In their own words:

FLOWmarket is a store that materializes our immaterial needs. FLOWmarket is about next generation luxury. FLOWmarket is designed from the notion that change happens when we as individuals change our mindset. FLOWmarket has due to its simple and universal form been able to succesfully cross cultural boundries between Europe, US and Asia. FLOWmarket is often asked by journalists if they should label it as design, as art, as business or as activism. FLOWmarket have had temporary stores open in Copenhagen, Zurich, New York, Taipei, Shanghai, Singapore and Seoul. FLOWmarket opened its first store in 2004. FLOWmarket is created and designed by Mads Hagstrøm.

Shop FLOWmarket here.

Product photography by Niclas Jessen.




To read about their original project and philosophy, the FLOWinstitute and more, go here.