Showing posts with label ad campaign. Show all posts

UPDATED: New Louis Vuitton Ad Campaign Starring David Bowie - The Film (2 versions), The Print, Storyboards And The App.

"L'Invitation au Voyage - Venice," a one minute short film (shown further down in the post) featuring Arizona Muse and David Bowie is part of luxury brand Louis Vuitton's newest ad campaign (print, newspaper, digital ads and a new downloadable app accompany the film) in which the music legend and model attend the Louis Vuitton Masquerade Ball.

Vogue UK reports that "Muse's adventure starts in Paris at the Louvre, before she is whisked off in a hot-air balloon that takes her to Venice - where she meets Bowie. Cue picturesque shots of the model travelling along Venetian canals in an old-fashioned boat and decadent scenes of a masked ball - a more glamorous version of the masked, surreal soirée seen in 1986 cult film Labyrinth, which also starred Bowie. Unsurprisingly, the musician also sings a track from his new album, The Next Day ."

The one minute version: L'Invitation au Voyage:

Now added, the full film, released on November 7th:

And the 1:30 minute director's cut:

The Trailer:

Stills from the film:

The full film will premiere on the label's app on November 7.

The film and print ads promote Vuitton's new Tambour watch and Vivienne bag (shown below):

A shortened clip will be shown on television on November 10, while the campaign's print ads (below) photographed by David Sims, will appear in magazines and newspapers later this month.

The Print Ads:

Behind The Scenes:

The Storyboards (some of them):

WWD reports:
“The film is all about traveling through time, and sharing an incredible moment,” said Frederic Winckler, Vuitton’s communication and events director, who showed off 60-second and 90-second versions of the film directed by Romain Gavras, perhaps best known for his M.I.A. music videos.

The transporting clip sees Bowie’s tune become the soundtrack to a sumptuous and fantastical ball — before Muse opens her eyes to an empty room and departs, this time on an ancient Chinese boat.

Snagging Bowie for the campaign caps off a banner year for the music legend that included his first studio album in a decade, “The Next Day ” and an exhibition at the Victoria and Albert Museum in London that has moved on to the Art Gallery of Ontario in Toronto. It also continues a tradition Vuitton set in recent years with its popular Core Values spots featuring unexpected celebrities such as Mikhail Gorbachev and Keith Richards.

Winckler marveled at Bowie’s appeal across different age groups and how he, like Vuitton, “moves through time,” unveiling new personalities and charting new creative fields. Winckler noted: “He’s a client and someone who has a natural link with the brand.”

Winckler said he met Bowie in New York, and the script — and the harpsichord idea — won him over. “He liked the character, the role he was asked to play,” he said.

The new spots exalt Vuitton’s new Vivienne bag, from which Muse retrieves a musical score as the only evidence of her musical adventure in Venice. She also wears Monogram Idylle gold jewelry and an outfit from its Icons collection:

Bowie sports a new interpretation of Vuitton’s Tambour watch:

The App, Louis Vuitton Pass:

The French luxury group is using the Bowie-Muse campaign to introduce a new app called Louis Vuitton Pass, which allows consumers to scan an icon with a smartphone or tablet to access additional content, including making-of films — and a world exclusive of the new campaign.

Thanks to Louis Vuitton, Vogue UK and WWD for info and images

Made From Cool. Christopher Walken Turns Tailor In This New TV and Print Campaign for Fashion Brand Jack & Jones.

British GQ reports that "Premium by Jack & Jones - the denim brand's preppy, tailoring-based offshoot - has unveiled none other than Christopher Walken as the face of its new autumn/winter campaign. Dubbed "Made From Cool" the brand produced a series of five short films directed by Martin Werner with the Oscar-winning actor playing a super-powered tailor, cutting patterns and shearing sheep with his bare hands, while providing the voice-over in that unmistakable drawl."

Unfortunately, the youtube films are not legally allowed to play in the US, but I was able to find all five uploaded from various countries on youtube, which may be removed by the time you read this (but I hope not). Here they are:

The fabulous music on the last film shown above is a collaboration between music stylist Jesper Gadeberg and Soundtree featuring Nick Cave and The Bad Seeds off their latest album, Push the Sky Away. The track is called We Real Cool. “Who took your measurements from your toes to the top of your head?” Cave croons as the 70-year-old actor, playing the role of a super-tailor, cuts fabric, shapes suits, and attaches buttons with his bare fingers in a dark New York City loft space.

In another one of the ads, this one showing off the brand’s premium sweaters, Walken knits at lightning speed while staring off the camera with inimitable resolve, before cutting the final thread with a scissor-like snap of his fingers.

Reportedly, Christopher Walken made an exception to his no-campaigns rule, because he liked the role and how it was especially made for him. “Christopher Walken is our favourite style icon and a great source of inspiration. The campaign is custom-made for him. He represents style rather than fashion, and his acting performances are first class craft – just as our brand”, Winnie Andersen, the head designer of PREMIUM, says in a press release.

Besides the five films, whose primary target is the online media, the “Made From Cool” ad campaign also includes print ads (shown below) beautifully shot by Danish photographer Søren Solkær Starbird who is known for his photos of musicians and artists.

Film credits:
Director: Martin Werner
Production company: Bacon
Agency: &Co, Copenhagen

A Poet, An Astronaut, a Photographer and A Model in Cole Haan's New Ad Campaign + Videos (And A Look Behind The Scenes).

In 1928 Trafton Cole and Eddie Haan created the Cole Haan brand and to celebrate their 85 year history, they've launched a campaign, "Born in 1928", photographed by Daniel Jackson.

The print and digital campaign features individual portraits reminiscent of the Blackglama and old GAP campaigns, both of whom used famous personalities posed in their clothes and shot in black and white.

The Cole Haan campaign features writer and poet winner Maya Angelou, photographer Elliott Erwitt, astronaut of Apollo 13 Mission Jim Lovell and model China Machado - all of whom are 85 years old (except Machado who is 84).

Shown below, clockwise from upper left, are China Machado's modeling photo, Maya Angelou's I Know Why the Caged Bird Sings, one of Elliott Erwitt's fabulous photos and Jim Lovell on the cover of LIFE:

"They are all vibrant examples of how timelessness and true style are born out of confidence - and that never expires," said Cole Haan vice president of marketing Erin Riley. "They are as relevant today as they were in the past, and they all represent various perspectives that we thought would resonate with our consumer."

All of the personalities wore Cole Haan shoes including the official campaign shoe, the Silver Limited Edition Lunar Grands, worn by Jim Lovell (below):

"There's real clarity and real conviction for what we want the brand to stand for and what we are committed to bringing to light in all of our channels from advertising to marketing," Riley said, explaining that this includes looking the brand's heritage to inform its future.

The campaign was shot in New York at Pier 59 by Daniel Jackson and styled by Tiina Laakkonen.

The Print (3 examples)

The Videos
Here are the videos that runs on Cole Haan's site to accompany the campaign:
Maya Angelou:

Elliott Erwitt:

China Machado:

James Lovell:

"We need to look back to look forward," Riley concluded. "At the same time, we are a very modern brand and we don't want to be perceived as a traditional heritage brand. We're more about attitude than an age group."

The black-and-white photo portion of the campaign debuted on Sept. 3 and has launched on colehaan.com, their social media networks, and in its store windows. Next month the ads will appear in November issues of GQ, Elle, Vogue and Vanity Fair, among others. Billboards featuring the campaign will pop up in major cities like Chicago, New York, San Francisco and Toronto.

Behind The Scenes
And finally, some photos from behind the scenes at Daniel Jackson's shoot in NY: